A leading food and beverage company, struggling with declining sales, sought to reignite customer interest during the crowded back-to-school season. Despite a limited budget, they achieved remarkable results by partnering with [24]7.ai for an AI-powered digital advertising campaign.

The campaign leveraged AI to personalize messages for parents with school-aged children, highlighting relevant products and nearby retailers. This strategy yielded a staggering 17X return on ad spend, a 9.2% increase in product sales, and over 1 million incremental units sold. Notably, personalized ads achieved click-through rates exceeding 1%, demonstrating the effectiveness of this targeted approach. This case study highlights the potential of AI-powered personalization to significantly boost campaign performance even with budget constraints.

By harnessing the power of AI-driven personalization and dynamic targeting, a food and beverage leader achieved a remarkable 17X return on ad spend and a 9.2% sales lift during the back-to-school season, despite operating with a limited advertising budget.