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Customer Acquisition

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Customer Acquisition

Increase sales and boost return on ad spend (ROAS) with an AI-powered predictive targeting system.

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Combining powerful AI technology with predictive analysis

When consumers see advertising messages that don't connect with their needs, they ignore or even actively avoid them. That’s why traditional channel-based advertising is no longer effective, or efficient—the one-size-fits-all campaign just doesn’t connect. [24]7 Target leverages context-based programmatic ad targeting that combines powerful AI technology with predictive analytics to anticipate what consumers are trying to do and fine-tune creative content to help them get it done. Deliver dramatically better outcomes for digital advertising spend with AI-powered programmatic targeting options.
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AI-driven Hyper-personalized Campaigns with [24]7 Target

AI-driven Hyper-personalized Campaigns with [24]7 Target

AI-driven Hyper-personalized Campaigns with [24]7 Target

AI-driven Hyper-personalized Campaigns with [24]7 Target

AI-driven Hyper-personalized Campaigns with [24]7 Target

AI-driven Hyper-personalized Campaigns with [24]7 Target

Programmatic Ad Targeting

Traditional ads lack impact due to generic messaging. [24]7 Target leverages AI-powered programmatic targeting, combining data analysis and machine learning to deliver precise, context-driven ads aligned with user intent and behavior. By identifying key attributes—such as demographics, interests, and online behaviors—ads are placed on relevant open web platforms, and social media platforms to reach the ideal audience at the optimal time.

AI-driven Hyper-personalized Campaigns with [24]7 Target

Predictive Analytics 

The platform utilizes customer data to anticipate broader needs and behaviors, empowering precise audience segmentation for highly effective targeting and retargeting. By analyzing patterns, personas, and behavioral data, this solution tailors messages to resonate with each segment, ensuring campaigns reach the right audience with the most impactful content.

AI-driven Hyper-personalized Campaigns with [24]7 Target

Dynamic Creative Optimization

Our Dynamic Creative Optimization (DCO) solution personalizes ad content in real-time, leveraging data-driven algorithms to deliver the most relevant, engaging ads for each user. With DCO, ad components—such as images, text, calls-to-action, and product recommendations—are dynamically assembled and optimized based on user characteristics like browsing behavior, location, and device type.

AI-driven Hyper-personalized Campaigns with [24]7 Target

Social Advertising

Our AI-driven social advertising scales campaigns and enhances engagement through programmatic ads on walled garden platforms such Facebook, Instagram, YouTube, Snapchat, TikTok and more. Personalize content using data signals and optimize for each platform’s unique features.

AI-driven Hyper-personalized Campaigns with [24]7 Target

Conversational Commerce

Conversational commerce seamlessly combines eCommerce and messaging, creating a unified shopping experience for customers. With AI-powered virtual assistants or human agents, your brand can engage shoppers directly from an ad—answering questions and guiding purchases in real-time. This approach boosts conversions and elevates the customer experience by providing personalized, immediate support throughout the shopping journey.

Key Benefits of AI-Driven Programmatic Advertising

Enhanced Personalization

Enhanced Personalization

Tailor ads based on real-time data signals, such as demographics, user behavior, and external factors like weather, creating highly relevant and impactful experiences for each user.

Broader Reach

Broader Reach

Easily scale campaigns across open web and social platforms like Facebook and YouTube, optimizing ad content to utilize each platform's unique capabilities and audience dynamics.

Improved Engagement

Improved Engagement

Engage users with personalized content, driving higher engagement rates and boosting conversions through AI-powered targeting and dynamic ad delivery.

Higher ROI

Higher ROI

With automated optimization, lower cost per acquisition (CPA) and increase return on ad spend (ROAS), maximizing the effectiveness of every advertising dollar.

Increased Conversions

Increased Conversions

AI simplifies complex campaign processes by automating personalization, targeting, and optimization, allowing marketers to focus on strategy while the technology handles execution.

Unified multi-channel marketing

Unified multi-channel marketing

Streamline your campaigns across Websites, Facebook, Instagram, TikTok, Snapchat and more – all in one place.

How context-based programmatic ad targeting works

If you’re still using a traditional channel-based approach to digital marketing instead of AI-based marketing, chances are you’re leaving money on the table. Showing the same ads to the same people cannibalizes budgets and annoys consumers—and with Google limiting cookies in response to privacy concerns, you need a reliable way to drive results based on real-time contextual relevance.

Find your audience

We merge offline and online data to understand user journeys, use AI to predict intent scores, attributes and propensity, and deliver dynamic creatives for conversions.

Optimize in-flight

Our AI engine personalizes creatives in milliseconds using purchase propensity, adapting to contexts like time and weather, enabling faster and optimized outcomes.

Bring them back

Re-engage visitors with AI-powered ads showcasing products they viewed, targeting likely buyers and fine-tune messaging to boost sales performance across platforms.

Ask [24]7.ai

Programmatic ad targeting uses AI to automatically purchase and place ads based on real-time data, ensuring the most relevant audiences are reached.
Predictive targeting uses AI analytics to anticipate consumer intent, allowing brands to present ads that are more likely to result in a conversion.
Conversational commerce refers to the use of chatbots or virtual assistants within ads, enabling consumers to interact and complete transactions directly within the ad.
Yes, cross-channel targeting enables you to deploy a consistent brand message across display ads, social media, and websites.
Industries such as retail, telecom, consumer goods, and travel see significant benefits due to high volumes of customer interactions and opportunities for personalization.
Product advertising focuses on promoting specific products or services to target audiences. With [24]7 Target, you can use data-driven insights to create highly personalized ads that showcase your product’s key features and benefits. These ads are delivered across channels like social media, websites, and search engines, ensuring they reach the right audience at the right time, ultimately boosting engagement and conversions.
Dynamic Creative Optimization (DCO) is a process that automatically assembles the most effective creative elements for each ad based on user intent and persona insights, making each message highly relevant to its audience. DCO continuously optimizes ads in real-time, ensuring the best creative is shown to the right person at the perfect moment. This sophisticated process enables effective personalization at scale, all managed seamlessly.
The shift toward a cookieless environment is significantly impacting AdTech by changing how companies collect and use consumer data. Without third-party cookies, traditional methods of tracking and targeting users across sites are limited, pushing companies to explore alternative solutions like first-party data and contextual targeting. These approaches aim to maintain personalization and ad effectiveness while prioritizing user privacy. This transition is reshaping how advertisers and publishers engage with audiences and measure ad performance.

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