Contact Center Services & Solutions For Consumer Packaged Goods (CPG) Companies

AI solutions to transform your CPG marketing strategy

Imagine if you could pinpoint promotional campaigns by your target audience’s purchase behavior, exact location, popular events, and even the time of day they’re most likely to purchase. With [24]7.ai you can do all that—and much more. Combine first, second, and third-party behavioral data with offline sales data to dynamically personalize digital ads across every channel.

Start by identifying and predicting consumer intent more accurately, so you can make it easier for customers to get the things they want. Boost revenue and return on ad spend (ROAS) by launching AI-powered digital campaigns that are fast, efficient, and effective. And build loyalty by showing your customers you know and value them. Harness the power of industry-leading technology to continually optimize CPG campaigns and improve outcomes.

Dynamically personalize ads at scale

Customer Acquisition

Build brand awareness and trial
Map intent-driven customer journeys
Target audiences with precision
Personalize offers based on more variables
Improve demand with proactive outreach

Customer Engagement

Turn trial into repeat purchases
Deliver the right message at the right moment
Optimize campaigns in real time
Never show the same ad twice
Meet customers on their channel of choice

Retention and Loyalty

Accelerate purchase frequency
Deliver a seamless cross-channel experience
Show customers you care with relevant offers
Dynamically re-target based on propensity
Learn what works and apply it across channels

Optimization and Cost Reduction

Launch promotions faster and more efficiently
Build campaigns once and deploy across channels
Manage millions of impressions with ease
Automatically optimize channels, messages, and offers

AI in the CPG industry makes it simple for shoppers
to buy your brands

Drive home your message

Leverage AI automation, machine learning, and human insight to design the perfect mix of creative based on individual context and purchase behavior. Deliver up to a million unique variations in real-time—down to the millisecond. Surprise and delight audiences by connecting CPG customer journeys across channels, anticipating what they need, and making it easy to get. Plus, build proprietary first-party data to drive continual improvement.

Get more bang for your advertising buck

Launch campaigns quickly and significantly increase ROAS. Optimize sales data with the ability to ingest retailer data directly or via data measurement partners. [24]7 Target analyzes real-time impressions and clicks as well as offline store-level sales to continually fine-tune budgets and segments. We work with your team to understand campaign objectives and build test and control cells. Increase conversions, revenue, and efficiency by understanding what works so you don’t waste money on what doesn’t.

Extend the value of your investment

[24]7.ai integrates easily with your existing technology ecosystem to improve personalization and ad performance. Build custom and native integrations with data service providers, identity platforms, and offline measuring partners using APIs and SDKs. [24]7.ai is IAB compliant and the [24]7 Target ad server is Google Certified.

Typical results for AI-powered CPG marketing campaigns include:

Purchase Rate

ROAS

+10%

Spend Efficiency

10+

More Conversions from Display/Social Campaigns

Real World Success

Our business success thrives on innovation, customer focus, and relentless execution.

Sports snacks for the win

[24]7.ai is in our fifth year supporting a major CPG brand’s NFL sponsorship at a national grocery store chain. We personalize ads with different product combinations at local retailers for 28 teams, driving fans to stock up on snacks while they watch the game. Targeting is based on the upcoming game schedule, in-game score, and post-game message nationally.

100M personalized ads/month
2,500+ zip codes
60k+ ad variants
7:2:1 incremental return on every $1 spent on media ads
4% increase in sales

Back-to-school snacks

A well-known CPG brand launched a back-to-school campaign in collaboration with a national superstore, personalizing by day of week, time of day, interests, and special events, achieving:

17x ROAS
9% incremental sales lift

Bringing shoppers in-store

An established premium meat brand launched three event-based campaigns to boost deli sales in local grocery stores by showing product prices per SKU at the nearest store, achieving:

10% sales lift
6% visit rate lift