A leading U.S. pet insurance company partnered with [24]7.ai to enhance their marketing strategy using [24]7 Target, an AI-powered AdTech platform. ​ Over a 40-day campaign, they launched hyper-personalized video ads tailored to specific pet types, breeds, and geographic locations. ​ This approach resulted in a 5.75% click-through rate, 4.2 million impressions, and 235 conversions.

The personalized ads significantly boosted website traffic, sales, and insurance policy renewals. ​ The success of this campaign has led the company to explore further personalized marketing avenues on social media platforms, ensuring sustained growth and stronger customer engagement.

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Hundreds of unique, hyper-targeted ad variations were deployed, driving a surge in website traffic, which led to a significant increase in completed transactions, sales, and higher insurance policy renewals.