A leading U.S. pet insurance company partnered with [24]7.ai to enhance their marketing strategy using [24]7 Target, an AI-powered AdTech platform. ​ Over a 40-day campaign, they launched targeted pet industry ads tailored to specific pet types, breeds, pet owners’ buying behavior and geographic locations. ​ This approach resulted in increased pet owners’ digital engagement at a 5.75% click-through rate with 4.2 million impressions, and 235 conversions.

The personalized ads significantly boosted website traffic, sales, and insurance policy renewals – in turn increasing customer acquisition for pet insurance. ​ The success of this campaign has led the company to explore further personalized marketing avenues on social media platforms, ensuring sustained growth and stronger customer engagement. ​
Hundreds of unique, hyper-targeted ad variations were deployed, driving a surge in website traffic, which led to a significant increase in completed transactions, sales, and higher insurance policy renewals.