A leading U.S. pet insurance company partnered with [24]7.ai to enhance their marketing strategy using [24]7 Target, an AI-powered AdTech platform. The client launched targeted pet industry ads tailored to specific pet types, breeds, pet owners’ buying behavior, and geographic locations.This approach resulted in increased pet owners’ digital engagement at a 5.75% click-through rate with 4.2 million impressions, and 4669 conversions.
The personalized ads significantly boosted website traffic, sales, and insurance policy renewals – in turn increasing customer acquisition for pet insurance. The success of this campaign has led the company to explore further personalized marketing avenues on social media platforms, ensuring sustained growth and stronger customer engagement.