If you’ve ever owned a pet, you know they aren’t just animals—they’re family. Every pet parent wants the best for their furry (or feathery, or scaly) companion, whether it’s nutritious food, a cozy bed, or the perfect toy. But with endless options available online, how do pet brands ensure they’re showing the right products to the right people at the right time? The answer lies in real-time ad customization, powered by AI.

Traditional advertising often takes a one-size-fits-all approach, but that doesn’t work anymore. Today’s shoppers are bombarded with ads on every platform—social media, websites, video streaming apps. If an ad isn’t relevant, they ignore it. But when an ad feels personal, it doesn’t feel like an ad at all; it feels like a helpful suggestion. That’s why brands are now using AI-driven Dynamic Creative Optimization (DCO) to make their ads smarter, more engaging, and, most importantly, more relevant.

Picture this: You’ve been searching online for grain-free dog food. The next time you’re browsing the web, you see an ad featuring a happy Labrador—just like yours—enjoying a fresh bowl of grain-free kibble. The message reads, “Luna deserves the best! Get 10% off today.” If it’s a hot day, the ad might change to highlight hydration treats or paw protection balms. If the holidays are around the corner, you might see a festive-themed video showcasing Christmas pet goodies. You didn’t have to go looking for these products; they found you at the perfect moment. That’s AI-powered real-time ad customization at work.

This isn’t just about digital display ads. Personalized video ads are evolving, too. A pet brand can now create a single video and let AI automatically tweak it for different audiences. A cat owner watching YouTube might see an ad featuring a cozy cat bed, while a dog owner might see the same ad but with an energetic Golden Retriever jumping onto a plush dog couch. A dog owner in New York on a chilly evening might see a video ad for a winter dog jacket, while someone in Florida scrolling through their phone on a hot afternoon might see one for pet cooling mats. The core message remains the same, but the visuals and storytelling change to match what’s relevant to the viewer. This creates a more natural ad experience, making people more likely to engage instead of scrolling past—ultimately driving higher customer acquisition.

And this is just the beginning! AI in digital marketing is not only personalizing pet brands advertising but also transforming how they’re delivered in real time. In Part II of this blog, we’ll explore how it predicts the best ads, powers real-time bidding, and drives deeper engagement. Stay tuned!