In Part I, we saw how AI-driven personalization is reshaping pet retail advertising. But how do brands ensure that the right ad reaches the right customer at the perfect moment? We dig deeper into that topic in this blog.

Unlocking Personalization: The Synergy Between Data, AI, and Automation

Behind the scenes, this level of personalized marketing is made possible by a combination of data, automation, and AI. Every time a shopper browses a pet store’s website, searches for a product, or even watches a pet-related video, AI analyzes their behavior to predict what they might need next. But it’s not just about what they’ve searched for—it’s also about the context. Where are they located? What’s the weather like? What time of day is it? AI continuously tests and refines the ads in real time, learning what works best and automatically improving itself over time.

Advanced systems handle the heavy lifting, but the underlying idea is easy to understand. When you visit a website, an instant auction happens in the background where different brands bid for the chance to show you an ad. This process, known as real-time bidding (RTB), takes just milliseconds. The ad that wins and is served to you isn’t chosen randomly—it’s selected based on what’s most relevant to you at that exact moment. AI then helps determine the best combination of images, videos, and text to display. The more data it has, the smarter it gets, ensuring that future ads become even more personalized.

Why AI Is the Next Big Thing in Pet Advertising

For pet retailers, this isn’t just a trend; it’s a game-changer. By using AI-driven ad technology, they can build stronger relationships with customers by offering them products they actually care about. And for pet parents, it means fewer annoying ads and more useful recommendations that genuinely help them make better choices for their pets. Instead of feeling overwhelmed by endless options, they get a curated experience tailored to their needs. And this is just the beginning—AI is set to make pet retail ads even more immersive, with interactive videos, voice-activated recommendations, and augmented reality shopping experiences on the horizon.

At [24]7.ai, we’re uniquely positioned to bring real-time hyper-personalization to life. Our AI-driven platform seamlessly optimizes ad creatives across display, social, and video—eliminating the need for constant manual tweaks by the brands. By combining predictive models with real-time data, we ensure each interaction feels effortless and relevant. What truly sets us apart is our ability to not only personalize at scale but also connect high-intent users directly with sales agents, turning engagement into action. As AI continues to shape the future of advertising, we help pet retailers stay ahead, delivering smarter, more meaningful experiences that truly resonate.