If you’re still using a traditional channel-based approach to digital marketing instead of AI-based marketing, chances are you’re leaving money on the table. Showing the same ads to the same people cannibalizes budgets and annoys consumers—and with Google limiting cookies in response to privacy concerns, you need a reliable way to drive results based on real-time contextual relevance.

Find your audience: We start by combining data from multiple channels including offline sales to define user attributes and journeys. Next, we feed all of this into our AI data platform to create statistical models that predict intent for new and existing customers based on their behavior and attributes. Then we divide those intents into segments using persona mapping via purchase propensity and dynamically deliver the just-right creative to drive more conversions.

Optimize in flight: Our AI-powered personalization engine uses persona mapping via purchase propensity to spin customized creative and adapt in milliseconds for the best possible outcomes. Learn and act faster using design experiments rather than A/B testing. Deliver hundreds of thousands of unique impressions based on any number of contextual variants—from time of day and day of week, to products, services, interests, location, and even the weather.

Bring them back: Go beyond basic retargeting by re-engaging consumers with ads showing the products or services they looked at when they last visited your site. Keep the conversation going and turn past visitors into new customers by targeting the people most likely to purchase with the products they’re most likely to buy.

Conversational Ads shortens the sales funnel dramatically. Instead of sending the prospects to a landing page or an add to cart page / payment journey, with one click on the conversational ad they can buy it right there. It’s a single funnel to a sale. Conversational advertising transcends the limitations of traditional display ads by establishing an interactive dialogue with users. Instead of merely disseminating a static message and leaving its impact to chance, conversational ads are engineered to actively engage, adapt, and deliver tailored content through real-time user interactions. This results in a deeper connection with each user, which naturally leads to higher engagement and, ultimately, more effective campaigns.

The primary idea behind AI-driven dynamic predictive digital media personalization at scale is to offer unexpected contextual relevance that surprises, delights, and drives sales, all without depending on cookies. We consistently employ personalization strategies, such as considering the time of day, day of the week, language, and product combinations for our core audience, to leverage contextual relevance