Facing heightened competition and supply chain disruptions, a leading sparkling water manufacturer partnered with [24]7.ai to deploy hyper-personalized advertising campaigns. Through the use of AI-powered targeting, the company achieved a remarkable 3X Return on Advertising Spend (ROAS) and a 5% sales lift despite the challenges posed by the COVID-19 pandemic and aluminum shortages. By leveraging contextual relevance and optimizing ad variables, the manufacturer not only defended its market share but also identified opportunities for future expansion, demonstrating the power of data-driven advertising in navigating turbulent market conditions.

Despite industry challenges including a global aluminum shortage and pandemic-related disruptions, [24]7 Target optimization helped the sparkling water manufacturer achieve a remarkable 3X Return on Advertising Spend (ROAS) and a 5% sales lift, solidifying its position in the competitive market.